(Cleveland) - The Browns will play in FirstEnergy Stadium: Home of the Cleveland Browns this fall.
The official announcement was made Tuesday afternoon by team owner Jimmy Haslam and FirstEnergy CEO Tony Alexander.
The news conference was hosted by Browns play-by-play man Jimmy Donovan, and included a video history of Municipal Stadium and Browns Stadium.
Haslam says when they announced in August that the naming rights would be sold, he hoped a northeast Ohio company would step forward.
Haslam would not say how much FirstEnergy is paying, but he says the money will help to make the team better.
Mayor Frank Jackson says, "A new name for the stadium won’t change the most important thing: Cleveland loves the Browns. The decision to sell naming rights is a business decision by the Browns’ owner and he is within his rights to do so. I support his decision."
FirstEnergy has been a corporate partner of the Browns since 1999. The partnership has included many elements, highlighted by its presence as a gate partner at the stadium from 2002 through 2006 and a current scoreboard sponsor.
As part of the naming rights agreement, FirstEnergy becomes the official energy partner of the Cleveland Browns. In addition, the partnership consists of both interior and exterior stadium signage, use of Browns trademarks, event sponsorships, as well as a full complement of media assets, including TV, radio, print and digital.
As a component of this deal, a FirstEnergy Stadium web site will be launched in the near future. As active members of the Northeast Ohio community, both entities will also jointly participate in philanthropic endeavors throughout the region.
Terms of the naming-rights agreement were not disclosed. The deal is contingent upon approval from Cleveland City Council.
Once approved, the stadium will become the 23rd of 31 NFL venues to have entered into a naming rights deal.
Get breaking news sent to your mobile phone. Text "news" to 21095.
(Copyright © 2013 by Clear Channel, all rights reserved.)