The record company honcho who discovered BLACK SABBATH is calling for the airport in Birmingham, England Airport to be named after the band's legendary frontman, Ozzy Osbourne.

Jim Simpson, boss of Big Bear Music, is backing the idea after a suggested "Black Sabbath Day" in the city to celebrate the heavy metal legends' contribution to music apparently failed to generate enough support.

"I believe that there is a masterstroke that would instantly confound the cynics," Simpson said. "Just re-name our airport! How does The Ozzy Osbourne International Airport resonate? The message that would carry is instantly international, confident, powerful, unforgettable and says, 'Hey, world, we are proud of our own. Ozzy might not always have been a paragon of virtue, but he is a genuine flesh and blood Brummie."